The Credits:
The Martin Agency:
CD: Vanessa Fortier
CD/Writer: Dave Gibson
Sr. AD: Mauricio Mazzariol
EP: Christina Cairo
Producer: Ross Skinner
Group Acct. Director: Rich Weinstein
Acct. Director: Carey Ely
Acct. Supervisor: Katherine Dorey
Strategic Planner: Kevin Rothermel
Project Manager: Lassiter Stone
Business Manager: Karen Taylor
Talent Manager: Juanita McInteer
Tool of North America:
Director: Jason Zada
DP: Lyle Vincent
EP: Danielle Peretz
LP: Shai Kedem
Cosmo Street:
Editor: Jeff Grippe
Producer: Jamie Lynn Perritt
Animation: Tool
Music: Hi-Fi Project
Finish: Tool
Mix: Jeff McManus (Rainmaker Studios)
The Story:
If you're a sub-contractor trying to finish The Scariest Job in The World in a haunted old asylum, you're going to want a fast drying paint. We created a two-minute piece of content, plus testimonial videos, all for $130k. Benjamin Moore helped connect us with local contractors, the lawyers had them sign their life away (in case of heart attack), and we did our best to scare the hell out of them. Safely.