The Story:
The next permanent flavor of Dr Pepper needed a big reveal. We shipped over 5,000 (empty) cans to Mexico City and created a lovable and heavily padded mascot to launch Dr Pepper Blackberry.
The Credits:
Deutsch:
ECD: Ryan Lehr
CD: Curtis Petraglia & Andrew Kong
ACDs: Sam Dworkin & Mike Rodriguez
EP: Megan Meloth
Sr. Producer: Ross Skinner
Group Acct. Director: Helen Murray
Acct. Director: Mariah Dawes
Acct. Executive: Sarah Trupp
Executive BA Manager: Teri Donner
Music Director: Chip Herter
Music Supervisor: Will Eichler
Arts & Sciences:
Director: Adam & Dave
EP: John Benson
LP: Pat Harris
DP: Matt Lloyd
Service Company: The Lift
Cut + Run:
Editor: Frank Effron
Asst. Editor: Kelly Henson
HOP: Brady Fiero
EP: Amburr Farls
Producer: Ellie Ware
Art Jail:
Founder: Steve Mottershead
Lead Flame: JD Yepes
EP: John Skeffington
Associate Producer: Andreina Villabon
Colorist: Clinton Homuth
Sound Design & Mix: Matt Miller @ Lime Studios