Ross P. Skinner


Toyota’s Reveal of the 2019 Sequoia joining the TRD line of off-road trucks. Saatchi & Toyota partners with Sweatpants Media to conquer the Forbidden Plateau and find Sasquatch

The Story:

This campaign had traveled the globe, from the Alaska to Vietnam, Chile and more. After a trip to Baja, the client wanted to announce the new truck joining this line by playing in some treacherous terrain in the Pacific NorthWest. And what’s more rugged than searching for Sasquatch on the top of Forbidden Plateau, Vancouver Island. With a nimble crew, we hiked rocky inclines and trudged through mud as this line of trucks went where only urban legends have gone before.

The Credits:

Saatchi & Saatchi:

CD: Matt Davis
Sr. AD: Matt Kern
Sr. CW: Renato Martinez
EP: Dogan Dattilo
Producer: Ross Skinner
Acct. Director: Blake Whitney
Acct. Supervisor: Claire McFarland
Sr. PM: Lauren Herrmann
Business Manager: Kathi Bolliger

Sweatpants Media:

Director: Steve Haughelsteine
DP: Chris Adams
Principal: Andy Bell
EP: Elliott Perrigo
Editor: Mark Myers

Music: Tiny Lion
Color: Apache
Sound Design & Mix: LIME