The Story:
Hey world, do you want to montage? That’s what it took to launch Dr Pepper’s new tagline, ‘It’s a Pepper Thing’ We traveled our director from New Zealand, cast in Canada, Argentina & Norway and even did storyboards in Singapore. We all came together in Uruguay for 4x days of montage. Together forever is right, as even Rick Astley was involved.
The Credits:
Deutsch:
ECD: Ryan Lehr
CD: Curtis Petraglia
Sr CW: Sam Dworkin
Sr AD: Mike Rodriguez
EP: Megan Meloth
Sr Producer: Ross Skinner
Group Acct. Director: Helen Murray
Acct. Supervisor: Mariah Dawes
Acct. Executive: Sarah Trupp
Executive BA Manager: Teri Donner
Music Director: Chip Herter
Music Supervisor: Will Eichler
MJZ:
Director: Steve Ayson
EP: Noah Goldsmith
LP: Ray Leaky
DP: Christian Sprenger
Cabin:
Editor: Nick Rondeau
Asst. Editor: Erik Vogt-Nillsen
EP: Britt Carson
Producer: Esther Gonzalez
Kevin VFX:
EP: Sue Troyan
Producer: Dan Roberts
Colorist: Adam Scott
Sound Design & Mix: Matt Miller @ Lime Studios