To reveal Nike & NBA’s jersey partnership, they hosted a live event and invited press, bloggers & influencers. Willow Perron, envisioned an interactive set where 3x 30 ft screens moved throughout the space, revealing a stage and the jerseys. We had a VR Pre-Vis to help us understand the movement of the screens, and where we expected the viewer to focus at any given time. Then we made 15 minutes of video to fill the 3x screens.
Editors: Bill Limbocker & Dave Morgan
GFX: Joel Stewart
Colorist: Mark Ripper
Live Event Production: Willo Perron & Associates
Music: Mike Dean
VO: Kobe Bryant